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Goodyear-Dunlop
www.goodyear.eu

Record numbers on the road this summer,
but drivers’ preparations for holiday journeys often inadequate

Road Safety Survey canvassed over 5,000 drivers in 15 countries

Brussels, Belgium, June 23, 2011 – Some 74 per cent of European holidaymakers are travelling by car to their summer holiday destination this year, more than twice the number who will choose the plane, but they are still falling short when it comes to preparing themselves and their cars for the journey, a major survey conducted by Goodyear Dunlop shows.

The Road Safety Survey, part of the Goodyear Dunlop’s ‘Leave Prepared, Arrive Safe’ campaign, canvassed 5,600 motorists in 15 countries across Europe for their views on the demands and distractions of summer driving.

There are around 250 million cars registered in Europe, and over 50 per cent of motorists plan to drive more than 1,000km on their holiday – with one in four intending to cover even more than 2,000km. That means drivers will collectively cover several billion kilometers this summer – making roads busier than ever before.

The top three summer holiday destinations for 2011 are Italy (18%), France (17%) and Croatia (17%). Slightly fewer pick Spain (12%), Bulgaria (10%) and Germany (10%). European drivers tend to say they will take their summer holiday in their own country this year, with the French, Bulgarians and Italians among those preferring to stay in their own country. Germans, Austrians and Romanians are more likely to go abroad.

However, whether they just drive at home or cross borders, some drivers are still failing to take simple steps to minimize the dangers and stresses of their big summer getaway. Of those surveyed, one in three often drives for more than five hours without a break, when it is recommended that drivers should take a break at least every two hours. Driver fatigue is a significant factor in road accidents.

Furthermore, one-in-three motorists admitted they would not be very likely to check their tire pressures or the level of oil in the engine before embarking on a long trip, making car trouble more likely. One-in-three were also unsure how to store heavy items in the car during the trip.

Based on a thorough evaluation of the survey data, Goodyear Dunlop has developed its ‘Top Summer Safety Tips’ to help drivers reduce the dangers of the summer exodus:

  • Prepare yourself – Ensure you are hydrated, rested, and have left ample time for your journey
  • Check your car’s condition – Ensure that you have performed basic maintenance before you set off
  • Prepare for the journey – Ensure you know your route and the rules of the road along the way
  • Ensure the car is loaded correctly – make sure passengers are secure and luggage stored safely
  • Check your tires – Ensure you have sufficient tread depth and the correct tire pressure

“Everybody’s well-deserved summer holiday should start and end with a relaxed and safe journey. With a bit of preparation, it’s easy to eliminate potential risk factors and to make sure the road journey becomes safe, fun and enjoyable”, said Jens Völmicke, Director of Corporate Communications for Goodyear Dunlop.

Goodyear Dunlop will reveal further survey results over the coming summer period.



Additional information can be found here:

Unsecured loads in cars major threat to safety on summer getaways
according to European survey by Goodyear Dunlop

An eight kilogram dog can strike front passengers with a weight of up to 400 kilos in a collision at 50km/h

Brussels, Belgium, June 23, 2011 – Millions of European drivers taking to the roads on holiday this summer risk increasing the severity of road accidents by failing to correctly load their cars, according to a major survey conducted by Goodyear Dunlop.

Goodyear Dunlop asked over 5,600 motorists in 15 countries across Europe for their views on the demands and distractions of summer driving as part of its 2011 ‘Leave Prepared, Arrive Safe’ Road Safety campaign.

Alarmingly, one in three drivers (equating to millions of motorists across Europe) did not know where to store heavy items in the car.

Please read the full press release here:


Press Release - English
Press Release - Dutch
Press Release - Bulgarian
Press Release - Croatian
Press Release - Czech
Press Release - French
Press Release - German
Press Release - Hungarian
Press Release - Italian
Press Release - Polish
Press Release - Serbian
Press Release - Slovakian
Press Release - Slovenian
Press Release - Spanish

Holidaymakers renting vehicles rarely check the safety of the cars, survey shows

Brussels, Belgium, June 23, 2011 – Some 15 per cent of summer holidaymakers plan to rent a car this summer – equating to over 10 million unique rentals – but millions of those drivers will never check the safety of their vehicles before they drive off, according to a major survey conducted by Goodyear Dunlop as part of its 2011 ‘Leave Prepared, Arrive Safe’ campaign.

The survey shows that nearly six in ten European motorists may forget to make basic safety checks. While over half might remember to pack their own choice of CDs, only just over 40 per cent are as likely to check to see if there is a fire extinguisher in the car. Added to this, less than one in three motorists said they would be very likely to check the tread depth and overall condition of the tires.

Please read the full press release here:


Press Release - English
Press Release - Dutch
Press Release - Bulgarian
Press Release - Croatian
Press Release - Czech
Press Release - French
Press Release - German
Press Release - Hungarian
Press Release - Italian
Press Release - Polish
Press Release - Serbian
Press Release - Slovakian
Press Release - Slovenian
Press Release - Spanish


NOTES TO EDITORS

Survey Methodology:

• The study was carried out by APCO Insight on behalf of “Goodyear Dunlop Europe” to better understand licensed drivers’ summer holiday driving behavior, and their road safety awareness, beliefs, and practices.

• A total of 5,622 European drivers were surveyed, in Austria (350), Belgium (378), Bulgaria (378), the Czech Republic (378), France (378), Germany (378), Italy (378), Poland (378), Romania (378), Russia (378), Slovakia (378), Slovenia (378), Spain (378), Switzerland (354), and the UK (377).

• Fieldwork was carried out from May 12 to 31, 2011.

• Interviews were conducted online in the local language of each country.

• Respondents had to: Have a valid driver’s license, be older than 18, and be an active driver.


About Goodyear Dunlop

• Goodyear has 111 years’ worth of experience in developing a vital part of any vehicle - the tire. We believe that we have a responsibility be involved in the tire safety debate, and we want to contribute to safer mobility.

• In Europe, Goodyear Dunlop is a signatory to The European Road Safety Charter (ERSC).

• Goodyear Dunlop supported the idea of an EU Tire Label that makes it easier for consumers to judge tire performance from an environmental and safety perspective.

• Goodyear Dunlop has supported the mandatory introduction of the Tire Pressure Monitoring System – an electronic system designed to monitor the air pressure inside a tire – in all new passenger cars from 2012, and all cars from 2014.

• Goodyear Dunlop also supports the idea of member states bringing in laws around winter tires to improve road safety in winter conditions.

• Goodyear Dunlop is engaging with stakeholders to demonstrate the importance of road safety.

CONTACT

Jens Völmicke
Goodyear Dunlop Europe
+352 8199 2010
jens_voelmicke@goodyear.com

Kiri Jackson
APCO Insight
+44 207 526 3604
kjackson@apcoworldwide.com